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Antecedents of Higher Degree Students’ Satisfaction: A Developing CountryPerspective

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Author Affiliations

  • 1 GIFT University Gujranwala, PAKISTAN

Res. J. Recent Sci., Volume 3, Issue (11), Pages 31-38, November,2 (2014)

Abstract

The purpose of this study is to present the influence of personal and institutional factors on students’ satisfaction in the context of developing country that further investigate the link between students’ satisfaction and retention. A self-develop questionnaire that comprised of personal and institutional factors was used for data collection. Data were collected from 350 respondents including two public and one private university in Pakistan. Convenience sampling technique was used for data collection. Data were analyzed through SPSS 19.0. In order to check hypothesis, regression analysis was applied which explains that how personal and institutional factors significantly influences students’ satisfaction and students’ satisfaction influences students’ retention. Results reveal that students’ involvement and excellence of campus climate are more significant predictors of students’ satisfaction as well as students’ satisfaction predicts students’ retention. This study has just focused on personal and institutional factors that affecting students’ satisfaction in business schools. Other dimensions of students’ satisfaction can be explored and extension of existing model can be done with the integration of marketing concept that is generating positive word of mouth as well as comparison among different schools can be investigated. Results from this study provide direction to institutions about strategic planning that how they can maximize the level of students’ satisfaction by incorporating institutional and personal factors.

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